Result-oriented PPC management agency

Quality inbound leads at a budget that works best for your business.

With Kantaloupe, get back more than what you put into your pay per click (PPC) campaign — always.

  • Eliminate ad spend wastage by targeting the right keywords and audience.
  • Create winning ads that mirror prospect end goals.
  • Double quality leads with landing pages designed to convert.
  • Compound successes with data-driven campaign optimization.

Why paid search works

There are more ways to reach prospects than ever before. Digital channels are flooded with content. So getting your message in front of your audience is no easy task. But with paid search campaigns, you can ensure your brand rises above the market noise.

PPC ads are the quickest way to get seen by the right audience fast.

  • Achieve your business goals
  • Support your sales funnel by nurturing your prospects
  • Reach potential customers at the right moment when they are ready to buy
  • Increase the number of customer calls
  • Place your ads on niche websites to gain immediate brand exposure
  • Re-engage with past site visitors using remarketing
  • Drive app installs with powerful ad extensions
  • Generate more online orders for your ecommerce store
  • Increase the number of shop visits
  • Cross- or up-sell audiences to drive more conversions

What is PPC

PPC management refers to the administration of the company's PPC ad spend to maximize conversions and improve ROI.

A PPC management company takes care of the following tasks:

  • Finding the top keywords that can bring in relevant audiences and generate quality inbound leads.
  • Selecting the best PPC channels based on your ideal customer persona.
  • Performing PPC competitor analysis to understand your competitors’ strengths and weaknesses.
  • Conducting keyword gap analysis to select the keywords where your competitors are already advertising, and including them in the target list of keywords.
  • Using CPC maps to find the most popular keywords as opposed to the most expensive keywords to minimize ad spend and maximize ROI.
  • Preparing ad copies that speak to your audience and exceed their expectations.
  • Including killer CTAs in ad headlines that result in higher CTR and maximum conversions.
  • Strategically targeting the ad display location and choosing the best ad display time to improve sales.
  • Leveraging effective device targeting, using powerful ad extensions, optimizing ad bids and applying intelligent ad rotations to improve ad quality score.
  • A/B testing ads to select the best ad copies that result in a higher return on ad spend (ROAS).
  • Working to decrease the customer churn rate post-conversion.

PPC management done the Kantaloupe way

Our PPC strategies start with our customers’ goals and are driven by data.

  • Product and service-specific keyword selection
  • Custom audience targeting based on buyer persona
  • Keyword grouping into relevant
    Ad Groups
  • Competitor campaign analysis
  • Accurate bid management
  • Ad text optimization
  • Smart retargeting based on
    geo-location, device and intent
  • Ad extension population and optimization
  • Conversion-driven landing page creation
  • Negative keyword additions
  • Regular PPC auditing
  • PPC shopping campaign management
  • ROI-focused monitoring of campaigns
  • Monthly performance reports
  • No long-term contracts

Choose from the top PPC management channels

  • Google Ads (both Search and Display Network)
  • Bing Ads
  • LinkedIn Ads
  • Facebook Ads
  • YouTube Ads
  • Twitter Ads
  • Taboola Ads
  • Instagram Ads
  • Yahoo Gemini
  • BuySell Ads
  • Pinterest Ads and many others

Create exceptional PPC
ads that drive profits

  • Achieve your campaign objectives and reach your target audience.
  • Automatically show the right ad to the right audience, at the right time using Google's custom audiences feature.
  • Enhance your landing page performance by using compelling text, stunning images and action-driven CTAs.
  • Improve your ad quality score.
  • Increase your sales pipeline with PPC intelligence using smart bidding strategies and custom ad scheduling.
  • Get accurate conversion tracking and ROI analysis.
  • Have 100% transparency and precise reporting.
  • Leverage AI and machine learning to boost the performance of ad campaigns.

Don't let PPC
management mistakes
sink your ROI

PPC management is a hard nut to crack. It might seem easy to run ads, but you can lose all your PPC budget in no time if you don't have the appropriate knowledge and skills.

Some of the worst PPC mistakes that can drain all the money out of your campaign include:

  • Incorrectly tracking the conversions because then you never know which keywords are driving the revenue, which campaigns are generating the maximum sales and which campaigns are performing poorly
  • Not calculating essential metrics like customer lifetime value (CLV) and revenue per lead (RPL) because these metrics matter in the long run
  • Not testing the conversion funnel before starting an ad campaign
  • Bidding on short-head terms instead of long-tail keywords
  • Not leveraging geographic targeting and not using negative keywords

Why choose
Kantaloupe as your PPC
management partner

Stop wasting your ad budget by sending your traffic to the home page. Landing pages are specially designed to match campaign objectives resulting in maximum conversions. Get in touch with Kantaloupe to take your campaign revenue to the next level.

PPC management is not a one-time task. You need to put in ongoing efforts to continue generating sales. As a trusted PPC management agency, Kantaloupe works to achieve exceptional results for your business.

Here are the top reasons why you’ll love working with us:

  • We work hard to understand your business goals and create relevant KPIs before we start running PPC campaigns. This helps both of us to remain on the same page. And we can track the progress as we move along.
  • We optimize the campaigns for real profits. We don't focus on vanity metrics like impressions, clicks or CTR. This way, you get the maximum value from your investment.
  • Our team of skilled PPC management experts makes sure your business continues to grow month over month.
  • We offer full transparency in our reporting to keep you informed about the progress of your PPC campaigns.
  • Our dedicated PPC account managers are available to clear your doubts.
  • We know that no two PPC campaigns are the same, and therefore we have a team of niche PPC specialists who have experience handling various ad campaigns.
  • We have years of experience managing PPC ad campaigns that drive the highest possible ROI.

Just some of the sites we’ve audited

We're so passionate about CRO, we've dedicated a whole site to it:

Ready to improve your landing page conversion rates?

Book a Strategy Call