Effective Google PPC campaign management is more important than ever.
10 Best Practices to Punch Up Your Google PPC Campaigns

Want to know how to optimize PPC campaigns? Here are 10 Google Ads best practices to help you get the most from your ad spend.

Google vs. Facebook Ads: Which is better?
Google vs. Facebook Ads: Which Is Better for Your Business?

Google vs. Facebook ads: How are they different and which one should you use? Read on find out.

To run ads on Facebook, you need to invest time and energy into planning and testing.
How to Run Facebook Ads: Our Definitive Guide

The Facebook advertising landscape can be overwhelming even if you’re not new to it. Learn to master it using our definitive guide on how to run Facebook ads.

Social-media marketing success involves a mix of organic social and paid social strategies.
Organic vs. Paid Social Media: Forge an Engaging Hybrid Strategy

Paid social and organic social work hand-in-hand to maximize engagement. Here's how to forge a hybrid strategy for your social media campaigns.

Keyword tapering is a PPC strategy that allows advertisers to mine for the most valuable search words.
Why Keyword Tapering Is a PPC-Strategy Must (Plus 5 Tips)

We’ll explain what keyword tapering is, how to apply it to your PPC campaigns and why you should use it — plus 5 tips to optimize ROAS.

LinkedIn ads are one of the best business-to-business (B2B) marketing moves you can make to reach industry leaders.
LinkedIn Ads: Our Definitive Guide to Reaching B2B Leaders

To run LinkedIn ads and reach B2B leaders, you must target your audience with precision. We'll explain the types of ads and how to wield them effectively.

Native advertising hides in plain sight. That's exactly why it's so powerful.
Native Advertising: How to Maximize Your Conversions in 2020

Everything you need to know in 2020 to create a native advertising campaign that boosts conversions and brand awareness.

Is It Worth Investing in Paid Social Media?

When evaluating how best to promote your brand and drive sales, you’ll want to know where your advertising dollars will be best spent and whether it’s worth it to invest in paid social media. For many businesses, it is. Here’s

Learn about different paid media platforms, average costs, standard use cases, potential efficacy and other matters.
Everything You Need to Know About Paid Media in 2020

Paid media can help you expand your reach and acquire new customers quickly. Here’s what you should know about paid media for 2020.

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