A piggy bank that is labeled “Marketing.”
Why You Shouldn’t Cut Your Marketing Budget in the Pandemic (and What to Do Instead)

Cutting your marketing budget is the last thing you should do during COVID19. This is what you need to be doing instead, starting yesterday.

Red vertical bar graphs set amid an orange background. A blue, horizontal line graph zig-zags through the bar graph.
This Year’s 58 Most Surprising Digital Marketing Statistics

We’re letting you in on the most surprising digital marketing statistics of the year. Find out what’s trending in social media, content marketing and more.

Lead magnets are tools — specials, promos or other incentives — you use to motivate a user to give you their email.
Lead Magnet Ideas to Build Email Lists (and How to Craft Them)

A good lead magnet shows you don't assume that visitors arrive eager to join your email list. They're asking the obvious: What's in it for me?

Black cell phone on a pink background. Text bubbles of different types of customer feedback: thumbs-up, hearts and star ratings.
Soup Up Your Service: How to Use Feedback to Improve the Customer Experience

No surprise: 96% of customers say superior service helps them decide on a purchase. Discover how to use feedback to improve the customer experience.

In-house employees have their place, but often the best first step is to outsource your marketing to an independent contractor or freelancer.
When to Outsource Marketing (and How to Do It the Right Way)

Is outsourcing marketing as easy as ordering laundry soap on Amazon at 3 a.m.? No. But it can transform your company. Here's how.

Tools within the Salesforce product and solution suite can handle a wide variety of business automation and data needs.
Your Search for Salesforce CRM Tools Ends Here (Our Top 9 Picks)

Don’t waste money on third-party applications when these Salesforce platform tools can solve your business needs. Here are our top 9 picks.

As U.S. businesses aim to recover from the COVID-19 pandemic, marketers are making adjustments to strategies.
As the U.S. Reopens, Here Are 7 Marketing Moves You Must Make

As U.S. businesses aim to recover from the COVID-19 pandemic, marketers are making adjustments. Here are 7 ways to adapt your marketing.

A scope of work (SOW) for a website project is an essential part of making the entire process run smoothly for all teams involved.
Scope of Work: For Killer Results, Your Website Project Needs One

A scope of work (SOW) for a website project is a crucial part of ensuring the process runs smoothly and effectively for all teams involved.

Digital marketing strategy forms the backbone of effective online lead generation.
How to Build a Digital Marketing Strategy Backbone That Drives Brand Awareness and Conversions

Digital marketing strategy forms the backbone of effective online lead generation. Learn which approaches work best.

A typical digital marketing strategy plan includes overarching objectives, such as generating leads via email.
How to Improve Your Digital Marketing Strategy in 11 Ways

Achieve your goals and delight customers with a defined plan. Learn how to improve your digital marketing strategy using these 11 tactics.

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